A Case Study
With ChessDojo
The Problem
ChessDojo had an educational niche-specific market, with a lot of previous content. They streamed 5 days a week, did weekly podcasts, yet was struggling with growth, and missing out on a big market. The channel had primarily targeted existing fans by then, and it was difficult to get new members on board, especially paying members of their community.
At a minimum, they needed to get hundreds of thousands of viewers on TikTok, YouTube Shorts, and Instagram.
In business terms, we needed to focus on omni-channel marketing to convert viewers into prospects, and prospects into sales.
Strategy Overview
Turning Long-Form Content into Shorts
It’s simple. We clipped our best long-form content, and through that we made hundreds of shorts. This took 0 extra work from the Internal ChessDojo team, while we were able to start racking up on views from multiple sources
Turning Very-Long-Form into Long-Form Clips
ChessDojo has a lot of live streams that are 3-10 hours long. The average viewer doesn’t have the time in a day to watch all that content. What they do have is an extra 30 mins, hour, or sometimes 2 hours. It was a simple solution: taking their very-long-form content into 10-60 minute episodes instantly made it accessible.
ChessDojo could now spend their creative time on live content, and the clips would just be automatically made from the best moments.
Consistent Output
Obviously, none of the top two approaches would even work if it weren’t for our content calendar & long-term planning
We planned a piece of short-form content for every-single day of the month, while mixing in 1-2 pieces of long-form content per day.
Keep in mind, that these changes were done at no additional time spent for the ChessDojo team. They continued their livestream content the same as previous months.
Results
In the span of six months, ChessDojo continued streaming, while posting daily short-form & long-form clips.
We gained:
A 275% long-term YouTube increase in views.
2x increase in subscribers
Hundreds of thousands of views across all social media platforms
Increased Channel Revenue
A 4x Growth rate in the Discord community
Increased members in the paid Community
Financial Stability and Growth
The strategy was always long-term and it continues to be. The ChessDojo YouTube Channel & Social Media pages are set to keep growing at a steady pace, while the team primarily focuses on chess, and streaming on Twitch. As we continue to grow the different channels, we got hundreds of people into the Discord server & paid community. It now provides a steady income for the ChessDojo team, and it looks like the sky’s the limit!
Sustainable Success with Strategic Planning
With a well-planned content strategy, the team over at ChessDojo was able to primarily focus on their passion for chess & live streaming, while growing their communities & channels . Our partnership raised the group to the top 5% of subscribed YouTubers globally, proving that growth doesn’t have to come at the cost of personal time or burnout.
As the community continues to grow, we are now looking at expanding further into events, developing courses, and further diversifying our channels to really push ChessDojo into the mainstream of Chess content.
By collaborating with Amora Media, we’ve gotten over 100+ people to:
Key Takeaways
Consistency is #1
Unless you’re a boring creator, your main issue is consistency. And if you already have previous content: you don’t need to change your schedule for this. All that’s needed is for you to start repurposing all of your past content into short-form, and long-form clip
While it would be ideal to create individualized content just for YouTube, everyone has a different schedule & priorities. What’s important is doing the most with what you have, and even with just that we tripled view count.
Focus on Providing Value
Most creators are stuck on trends and prioritize short-term profits over long-term success. The longest-lasting creators are authentic in what they do. We didn’t chase trends, change niche, or rapidly change our styles. We made consistent incremental improvements & it’s been paying off since.
At Amora Media we pride ourselves on helping creators hit their target views & sales records, while ensuring they follow their passion to the fullest.
If you’re looking to get consistent growth without sacrificing quality or burning out, contact us today to see how we can help!